Thứ Hai, Tháng Mười Hai 5, 2022
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Virtual Reality’s Best Use in Fashion May Be For Design



Talking about virtual reality (VR) today often focuses on immersive experiences and this technology as a precursor to the future super universe. But in fashion, some brands have used it for a very different purpose.

As more companies adopt 3D product creation and samplingFootwear manufacturers have turned to VR as a design tool that allows them to create their 3D concepts in 3D, rather than on a flat 2D screen.

“We are still sketching on paper, but we are also sketching in 3D, because that means we have a much more realistic grasp of scale, shape and volume,” said Chris McGrath, Timberland vice president of global footwear. Design Development.

Designers at Nike and Adidas are also experimenting with designs in VR. Nike used it in the process create Air Max Scorpionwhile Adidas used it to create Futurenatural sneakers.

This technology may not be set to replace 3D computer software or flat sketching any time soon, especially when it comes to apparel, where the clothing’s 2D icons don’t sacrifice much. But for footwear, designers are exploring the possibilities of technology to create what you might call more spatially precise concepts.

“I think the reason why [VR] will become more popular because it speeds up the design process in so many ways,” said Joey Khamis, former Reebok designer and co-founder of footwear brand MLLN (pronounced like watermelon), who just launched a collection. which Khamis said was actually prototyping. all in VR.

With a 2D sketch, for example, Khamis says you might like it in person, but then when you see a three-dimensional prototype, it might not look what you expect from other angles. or the ratio may be skewed. In VR, “you can do those things live,” he says.

Multiple designers can collaborate in a shared VR space, which is useful for companies with teams in different cities or countries. The resulting 3D model also makes it easier to communicate with the factory what the finished product will look like and makes it easier to cut out or reduce sampling loops. While VR headsets aren’t cheap, they can still be cheaper than leading 3D design software.

Khamis said he was introduced to designing in VR by his mentor at Reebok, where he began his apprenticeship in footwear design in 2019. It’s not commonly used — and still isn’t in the industry. Timberland has yet to release a product designed in VR and has so far only used it to rapidly generate 3D concepts. But Khamis knows a number of designers at major sneakerheads that have adopted it and are now promoting it.

At Adidas, the team that used it to create Futurenatural talked about other benefits of VR.

“We realized we really needed something that would allow us to really study anatomy, a tool that would allow us to see 360 ​​degrees. [degree] Pascal Scholz, a footwear designer at Adidas, said. in a conference last year. “It allows us to have those perspectives but also allows us to really question this classic way of having a midsole, having an outsole, having an upper and really turning everything into a system. “

The resulting shoe not sewn together like a regular pair of sneakers. Its upper is molded and fused to the base.

The workshop Scholz attended took place during a conference organized by Gravity Sketch, a maker of 3D modeling and design software. Other companies like Adobe also create tools for modeling in virtual reality. Gravity Sketch has become popular in the footwear design world. Adidas and Timberland both use it, as does Khamis, who has partnered with the company. On his Instagram account, he occasionally posts videos where he sketches in VR using the software in real time.

In Khamis’s view, one barrier to wider use is the VR hardware itself, which he says needs to become more wearable and less intrusive. (He wears one of the Meta’s Quest headsets in his video.) It blocks the user’s surroundings and there have been reports of problems like motion sickness from prolonged use.

Khamis added that he still sketches with pen and marker on paper or sometimes uses an iPad. But he sees VR as another option at his disposal and actually finds it more intuitive than the more popular 3D design programs, which he says takes a long time to learn.

His prediction is that the benefits of VR will push more designers to embrace the technology to shape their ideas. Its use by brands like Timberland, Nike and Adidas suggests he may be right.



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