Tesla isn’t the only car brand that requires you to pay extra to unlock the car’s existing capabilities. Like precipice observeMercedes has introduce $1,200 per year “Acceleration” subscription to improve EQE performance and EQS in their standard sedan and SUV variants. Pay an annual fee and your 0-60 mph acceleration time will improve from 0.8 to 1 second thanks to higher peak engine power and increased torque.
Mercedes is quick to explain that this is purely a software change. In other words, you’re paying for the performance your car can deliver. While you still get more value than BMW Heated seats $18 per month, which is a strange move when these cars are already expensive and there are faster models that only require a one-time payment. Why buy the EQS 450 with a boost add-on when the EQS 580 will be faster and include more creature comforts in the bargain?
The German automaker isn’t the first to charge extra fees to boost performance. Tesla has long demanded that customers pay for its state-of-the-art driver assistance services. For a while, it also charged Model S buyers input Unlock battery capacity. And if you’re more motorcycle-oriented, Zero Claims Nearly $1,800 to maximize the power of 2022 SR. The difference, of course, is that those are still one-time purchases that Mercedes wants you to continue to pay for over the life of the vehicle.
Clear business strategy. As with the general change of the technology world for subscription services, Mercedes is hoping to get a steady stream of revenue from customers who can spend less than the initial purchase amount. Acceleration is clearly more lucrative than periodic navigation updates and maintenance. Unlike those, however, there are no recurring costs that help justify the existence of a power-up.
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